Search Engine Optimization or SEO is basically the term used for the optimization of the website. In order to generate revenue from the website, it is important that it has improved visibility & ranking. Only if it is fully optimised will this be possible.
We are optimising our website according to the algorithm of search engines such as Google, Bing, Yahoo, etc. in the digital marketing process. The optimization is done to attract the spiders and bots so that when the search term is used, the website will be caught.
Two processes include the optimization of one page and the opt-out of the page. The On Page is used essentially to optimise the website so that it can be developed in accordance with the search engine guidelines. In order to improve the visibility of the website link building is used on the off-page.
The activity on the page begins basically with the start of the development process of the website. The search for the relevant keywords is the first step. The keywords are searched in relation to the company’s business or services. The titles, Meta description and Meta tags will be prepared afterwards. These are compulsory attributes to attract search engine spiders. Content optimization is carried out.
Link building is the focus of the Off Page Optimization. In this, the content is spread to the target audience on various platforms. This means that the main website traffic is fetched.
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